just because
(march 17, 2002)

listening: i know fiona apple
reading: countless journals and articles about integrated marketing communications and the change of the advertising industry all across the world and why and how and why some more. and i thought ads are just naked buxom ladies selling beer.

Can't really get my thoughts in order to write much here since my thoughts these past few days have been focused mostly on how to start my 3000-word seminar paper on the wonderful and intriguing change that the advertising world is undertaking. Which is due this Thursday. Which I still have no idea what to write.

Anyway, have been listening to this song countless times the past few hours/weeks/months. The idea that someone out there is willing to be this patient with some other person, sort of clarifies the word unconditional.

I Know Fiona Apple
So be it, Iím your crowbar
If thatís what I am so far
Until you get out of this mess
And I will pretend
That I donít know of your sins
Until you are ready to confess
But all the time, all the time
Iíll know, Iíll know

And you can use my skin
To bury secrets in
And I will settle you down
And at my own suggestion,
I will ask no questions
While I do my thing in the background
But all the time, all the time
Iíll know, Iíll know
Baby-I canít help you out,
while sheís still around

So for the time being,
Iím being patient
And amidst this bitterness
If youíll just consider this-
even if it donít make sense
All the time-give it time

And when the crowd becomes your burden
And youíve early closed your curtains,
Iíll wait by the backstage door
While you try to find the lines to speak your mind
And pry it open, hoping for an encore
And if it gets too late,
for me to wait
For you to find you love me,
and tell me so
Itís ok, donít need to say it.